Month: February 2011

Looking for a new job? What about “Online Community Manager!”

It is undeniable that social networking has changed our ways to communicate and connect with each other. Consequently, more and more businesses are leaning toward marketing strategies that involve social media networks in order to reach more customers and increase revenues by using two simple marketing strategy points:

1.     Lower marketing costs and,

2.     Increase in sales and profits

The outcome of this change, in general, translates into new job opportunities. With the increase in the use of social media networks, evidence shows us new job opportunities on the horizon.

It looks like companies are looking for people who are equipped to develop and manage social media network strategies. This job already has a title: Online Community Manager.

It is a very interesting concept that will grow as the market grows. In reality, it is not a simple job. People interested in this area will need to learn not only marketing concepts but also how the social network actually works for companies to sell their product.  But there’s no doubt that the phenomenon called the “Social Media Network” is changing our way of life. Maybe it’s worth looking into this!

Source: > The online community manager role is a growing and developing profession. People in this position are working to build, grow and manage communities around a brand or cause. Online community managers may serve a variety of roles, depending on the nature and purpose of their online community, which may or may not be part of a profit-motivated enterprise. Patti Anklam asserts that, “Every network has an underlying purpose” and motivations for such network creation include Mission, Business, Idea, Learning, or Personal. [1] She claims such leaders hold the collective vision, create and manage relationships, and manage collaborative processes. Anklam does not distinguish a fundamental difference for these roles as related to the varying purposes of network (i.e. community), creation.

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